Digital Engagement, Marketing, and Information Technology (DEM&IT)
Driving Enrollment Growth Through Digital Strategy, Marketing, and Technology
Digital Engagement, Marketing, and Information Technology (DEM&IT) integrates strategy, systems, and experience to connect prospective students to Oregon State University—from first awareness through enrollment.
As a centralized unit within Enrollment Management, DEM&IT leads the university’s efforts to strengthen enrollment outcomes, improve the prospective student experience, and align digital, marketing, and technology capabilities across undergraduate, graduate, and Ecampus pathways.
What We Do
Enrollment Growth & Marketing Strategy
Lead institution-wide enrollment marketing strategy to drive demand, increase qualified leads, and improve yield across all student populations.
Digital Experience & User Journey
Design and optimize the prospective student experience across web platforms and digital touchpoints, ensuring accessibility, usability, and performance.
CRM & Student Communications (Slate)
Lead CRM strategy and communications in partnership with Admissions, Graduate Education, Ecampus, and college partners to improve engagement, conversion, and student success.
Data, Analytics & Optimization
Develop attribution models, reporting frameworks, and performance insights to inform strategy and continuously improve outcomes.
Systems & Integration
Support and enhance the technology ecosystem that enables recruitment, communications, and enrollment operations, in coordination with central IT and campus partners.
Why It Matters
DEM&IT’s work directly supports Oregon State’s enrollment and institutional goals by:
- Increasing enrollment, yield, and student persistence
- Improving the prospective student experience from discovery through enrollment
- Aligning marketing, communications, and digital strategy across the university
- Strengthening return on investment through data-informed decision-making
How We Work
DEM&IT operates as a centralized strategy and delivery unit that integrates efforts across Enrollment Management and the broader university.
We:
- Lead enterprise-level initiatives that impact enrollment growth and student experience
- Partner with functional experts across colleges and administrative units
- Scale effective strategies, tools, and practices across the institution
Team Structure
DEM&IT is organized around integrated functional areas that support enrollment strategy, execution, and performance.
UX & Digital Experience
Web strategy, UX/UI design, content strategy, and digital accessibility
CRM & Marketing Operations
Slate development, communications strategy, journey design, and automation
Marketing & Engagement
Campaign strategy, lead generation, digital marketing, and outreach
Analytics & Insights
Reporting, dashboards, attribution modeling, and performance optimization
Systems & Integration
Technical solutions, data flow coordination, and system alignment in partnership with central IT
Partner With DEM&IT
DEM&IT partners with colleges and administrative units to advance enrollment goals and improve the student experience.
Engage with our team to:
- Develop or refine recruitment and marketing strategies
- Improve digital experiences and conversion outcomes
- Align communications and CRM efforts
- Leverage data and analytics to inform decision-making
Contact DEM&IT
DEM&IT partners with colleges and administrative units to advance enrollment goals and improve the prospective student experience.
We engage with partners in two primary ways depending on the nature of the need:
Start a Conversation
For new ideas, strategic initiatives, or exploratory discussions, email our team to begin a conversation.
Request Work
For defined requests or support needs, submit a ticket to help us route, prioritize, and track work effectively: