A new CRM for undergraduate recruitment launches in 2020.
Slate is a Customer Relationship Management (CRM) tool that allows OSU and it's colleges to manage prospective student information, like contact information, accounts and leads in one location. From the initial point of contact, through the prospective student journey, all the way through application and enrollment.
Slate is utilized by over 1,000 colleges and universities. Of the top 50 universities in the country, 48 utilize Slate.
Slate allows OSU to manage interactions with student populations between recruitment and advising teams, direct marketing campaigns, application processing, events organization and registration, and reports generation. The Slate system improves the student admission experience by providing a more intuitive interface and having one centralized repository for incoming students to submit required documents. It also helps the University reduce costs through improved productivity. Achieving better efficiency will allow staff to spend more time on the high value/high touch work of interacting with prospective students while providing a more modern tool to enhance the University’s recruitment efforts.